Brand KPIs for grocery stores: Atacadão in Brazil

Statista Consumer Insights report

This report is based on the performance of Atacadão in Brazil. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Atacadão against the grocery stores industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

Selected insights on brand KPIs for grocery stores: Atacadão in Brazil

  • Atacadão's branding resonates with Millennials similarly to other brands in the industry
  • Atacadão generally appeals to women more than men
  • Among Atacadão enthusiasts, 34% fall under the high-income category
  • Among Atacadão fans, 35% state that they get excited about grocery stores
  • 89% of Atacadão users display loyalty towards the brand

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