Brand KPIs for travel portals: Travelocity in Mexico

Statista Consumer Insights report

This report is based on the performance of Travelocity in Mexico. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Travelocity against the travel portals industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for travel portals: Travelocity in Mexico

Travelocity's branding resonates more with Millennials
Travelocity generally appeals to men more than women
Among Travelocity enthusiasts, 38% fall under the high-income category
Among Travelocity fans, 48% state that they get excited about travel portals
57% of Travelocity users display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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