Brand KPIs for spirits: Absolut Vodka in the United States

Statista Consumer Insights report

This report is based on the performance of Absolut Vodka in the United States. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Absolut Vodka against the spirits industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for spirits: Absolut Vodka in the United States

Absolut Vodka's branding resonates more with Gen X
Absolut Vodka generally appeals to men more than women
Among Absolut Vodka enthusiasts, 43% fall under the high-income category
Among Absolut Vodka fans, 37% state that they get excited about spirit products
85% of Absolut Vodka consumers display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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