Target audience: Consumers in Indiana (United States)

Statista Consumer Insights report

This report offers the reader a comprehensive overview of consumers in Indiana (United States): who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark consumers in Indiana (''region'') against the average U.S. consumer, labelled as ''country'' in the charts. The report is updated regularly and is based on data from the Statista Consumer Insights Global survey.

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Table of contents

Selected insights on target audience: Consumers in Indiana (United States)

  • Indiana has a rather small migrant community
  • 13% of consumers in Indiana regularly go hiking
  • Consumers in Indiana access the internet via a smartwatch less often than the average consumer in the United States
  • The social network Facebook is more popular in Indiana than in other regions of the United States
  • Consumers in Indiana remember seeing ads on editorial websites and apps less often than the average consumer in the United States

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