Target audience: Consumers in South West, England (United Kingdom)

Selected insights on target audience: Consumers in South West, England (United Kingdom)

• South West, England has a rather small migrant community
• Consumers in South West, England participate in similar sports and activities as the average consumer
• Consumers in South West, England access the internet via a desktop PC less often than the average consumer in the United Kingdom
• The social network Facebook is more popular in South West, England than in other regions of the United Kingdom
• Consumers in South West, England remember seeing ads on social media more often than the average consumer in the United Kingdom

Introduction

• Study details
• Management summary

• Age and household composition
• Employment and income
• Living situation
• Diversity

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Innovation adoption

• Challenges facing the country
• Politics
• View on country’s economic situation
• View on personal economic situation
• Economic concerns
• View on personal future

• Media usage
• Digital advertising touchpoints
• Social networks
• Internet usage by device
• Non-digital advertising touchpoints