Target audience: Consumers in South East, England (United Kingdom)

Selected insights on target audience: Consumers in South East, England (United Kingdom)

• 30% of consumers in South East, England have a migrant background
• Consumers in South East, England participate in similar sports and activities as the average consumer
• Consumers in South East, England access the internet via a gaming console less often than the average consumer in the United Kingdom
• 27% of consumers in South East, England are active on LinkedIn
• Digital advertising touchpoints of consumers in South East, England are similar to those of the average consumer in the United Kingdom

Introduction

• Study details
• Management summary

• Age and household composition
• Employment and income
• Living situation
• Diversity

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Innovation adoption

• Challenges facing the country
• Politics
• View on country’s economic situation
• View on personal economic situation
• Economic concerns
• View on personal future

• Media usage
• Digital advertising touchpoints
• Social networks
• Internet usage by device
• Non-digital advertising touchpoints