Target audience: Consumers in Canary Islands (Spain)

Selected insights on target audience: Consumers in Canary Islands (Spain)

• 27% of consumers in Canary Islands have a migrant background
• A relatively small share of consumers in Canary Islands go hiking
• Consumers in Canary Islands access the internet via a smartphone less often than the average consumer in Spain
• The social network Reddit is more popular in Canary Islands than in other regions of Spain
• Consumers in Canary Islands remember seeing ads on websites and apps of brands and products more often than the average consumer in Spain

Introduction

• Study details
• Management summary

• Age and household composition
• Employment and income
• Living situation
• Diversity

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Innovation adoption

• Challenges facing the country
• Politics
• View on country’s economic situation
• View on personal economic situation
• Economic concerns
• View on personal future

• Media usage
• Digital advertising touchpoints
• Social networks
• Internet usage by device
• Non-digital advertising touchpoints