Video live streaming services: YouNow users in Korea

Consumer Insights report

This report offers the reader a comprehensive overview of YouNow followers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouNow followers in Korea (''brand users'') against Korean video live streaming viewers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video live streaming services: YouNow users in Korea

  • YouNow is more popular among Millennials than other video live streaming services
  • YouNow is more popular among female video live streaming viewers than male video live streaming viewers
  • YouNow has a larger share of followers with a high income than other video live streaming services
  • YouNow followers are more likely to live in cities with over 1 million inhabitants than video live streaming viewers in general
  • Having a good time is less important to YouNow followers than to other video live streaming viewers

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