E-Book shops: Kobo / Rakuten Kobo customers in the Netherlands

Consumer Insights report

This report offers the reader a comprehensive overview of Kobo / Rakuten Kobo customers in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Kobo / Rakuten Kobo customers in the Netherlands (''brand users'') against Dutch E-book shoppers in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on e-Book shops: Kobo / Rakuten Kobo customers in the Netherlands

  • Kobo / Rakuten Kobo is more popular among Generation X than other E-book shops
  • Kobo / Rakuten Kobo is more popular among female E-book shoppers than male E-book shoppers
  • Kobo / Rakuten Kobo has a larger share of customers with a high income than other E-book shops
  • Kobo / Rakuten Kobo customers are more likely to live in medium-sized towns than E-book shoppers in general
  • Making their own decisions is more important to Kobo / Rakuten Kobo customers than to other E-book shoppers

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