Digital music: 7digital users in Canada

Consumer Insights report

This report offers the reader a comprehensive overview of 7digital users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark 7digital users in Canada (''brand users'') against Canadian digital music buyers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on digital music: 7digital users in Canada

  • 7digital is more popular among Millennials than other digital music services
  • 7digital is more popular among male digital music buyers than female digital music buyers
  • 7digital has a larger share of users with a high income than other digital music services
  • 40% of 7digital users live in large cities
  • Success and career advancement are relatively important to 7digital users

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