Mobile payment: PayPay users in Japan

Consumer Insights report

This report offers the reader a comprehensive overview of PayPay users in Japan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark PayPay users in Japan (''brand users'') against Japanese mobile payment users in general (''category users''), and the overall Japanese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: PayPay users in Japan

  • 38% of PayPay users are part of Generation X
  • There is a fairly even split of male and female PayPay users
  • Just like mobile payment users in general, PayPay users are relatively likely to have a high income
  • Mobile payment users in general and PayPay users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to PayPay users and other mobile payment users

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