E-scooter sharing users in the United Kingdom | Consumer Report

Consumer Insights report

This consumer report offers a comprehensive look at E-scooter sharing users in the United Kingdom and the characteristics that set them apart, based on exclusive survey data from the Statista Consumer Insights. From Gen Z and Millennials to Gen X and Baby Boomers, the report explores the demographic and lifestyle profile of E-scooter sharing users in the United Kingdom, including their income, household situation, values, leisure interests, hobbies, and enthusiasm for sports.

It takes a closer look at how they behave as consumers, including their food and beverage preferences. Audience segmentation highlights differences between heavy and light E-scooter sharing users in the United Kingdom, while comparisons with the average consumer provide additional context. This consumer profile also examines key concerns such as inflation, healthcare, and housing, as well as political attitudes and interest in discovering new products.

To round out the picture, the report identifies the best ways to connect with this audience, from their preferred media channels and social platforms — including Instagram, TikTok, YouTube, and Facebook — to the advertising formats that capture their attention. Benchmarked against consumers in the country, the figures in this report help marketers with audience targeting and media planning.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights about E-scooter sharing users in the United Kingdom:
• Higher education is common with holding a Bachelor's and a Master's degree among e-scooter sharing users
• More than half of e-scooter sharing users in the UK report a high household income of
• Inflation and cost of living concern a notable share of e-scooter sharing users, less than the general UK population
• Right-leaning views are more common among e-scooter sharing users compared to overall

Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch