E-scooter sharing users in Sweden | Consumer Report

Consumer Insights report

Drawing on survey data from the Statista Consumer Insights, this report delivers a detailed understanding of E-scooter sharing users in Sweden, from their demographic profile and lifestyle to their consumer behavior and media preferences.

It examines E-scooter sharing users in Sweden across Gen Z, Millennials, Gen X, and Baby Boomers, exploring differences in income, household composition, values, hobbies, leisure activities, and sports interests.

To understand how brands can connect with this audience, the report analyzes their media consumption and social media activity across platforms including Instagram, TikTok, YouTube, and Facebook. It also identifies the advertising most likely to get their attention. The findings are benchmarked against the average consumer, helping marketers with audience targeting and media planning.

This consumer profile also investigates how they consume, shop, eat, and drink. Segmentation into heavy and light E-scooter sharing users in Sweden provides a more nuanced view of the target group, while benchmarking against the average consumer helps highlight what makes them distinctive. Their concerns around topics such as inflation, healthcare, and housing are covered alongside political attitudes and openness to new products.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about E-scooter sharing users in Sweden:
• Lower secondary education is the most common level among e-scooter sharing users
• E-scooter sharing users are evenly split between high and middle income households each
• Crime and violence is the top concern for a notable share of e-scooter sharing users in Sweden
• Right-leaning views are most common among e-scooter sharing users

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Sweden
Gender of consumers in Sweden
Level of education in Sweden
Share of consumers in Sweden in the high, middle, and low thirds of household gross income
Type of households in which consumers in Sweden live
Communities where consumers live in Sweden
Accommodation type and home ownership in Sweden
LGBTQ+ status of consumers in Sweden

Consumer lifestyle

Most important aspects of life for consumers in Sweden
Top 10 interests of e-scooter sharing users in Sweden
Top 10 hobbies and leisure activities of e-scooter sharing users in Sweden
Top 10 sports activities of e-scooter sharing users in Sweden
Top 10 sports followed by e-scooter sharing users in Sweden
Pets living with e-scooter sharing users in Sweden

Consumer attitudes

Agreement with statements in Sweden
The 10 most important issues facing Sweden according to e-scooter sharing users
Political attitudes of consumers in Sweden
Innovation adopter types based on statements towards innovation by consumers in Sweden
Economic situation in Sweden as perceived by e-scooter sharing users
Perceived personal economic situation of e-scooter sharing users
Agreement with statements regarding economic concerns of e-scooter sharing users

Marketing touchpoints

Type of media consumers in Sweden have been using in the past 4 weeks
Top 10 social networks used by e-scooter sharing users
Top 10 channels where e-scooter sharing users in Sweden remember coming across digital advertising
Places where consumers in Sweden have come across non-digital advertising in the past 4 weeks

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E-scooter sharing users in Sweden | Consumer Report

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