Target audience: Mobile banking users in the Dominican Republic

Statista Consumer Insights

This report analyses consumers that answered ''Mobile (smartphone / tablet)'' to the multi-pick question ''How do you process your banking matters with the bank that you primarily use (e.g. transactions)?''.
With it, you get a comprehensive overview of mobile banking users in the Dominican Republic: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark mobile banking users in the Dominican Republic (''target audience'') against the average Dominican onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Description
Content
Tables

Selected insights on target group: Mobile banking users in the Dominican Republic

Many mobile banking users have a high annual household income
A happy relationship has more importance to mobile banking users than to the average consumer
Finance and economy are relatively prevalent interests of mobile banking users
Mobile banking users are more likely to have tech and computers as a hobby than the average consumer
Mobile banking users remember seeing ads in apps more often than the average consumer

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities

Consumer attitudes

Attitudes towards digital media
Challenges facing the country
Politics

Marketing touchpoints

Digital advertising touchpoints
Internet usage by device
Social media usage
Non-digital advertising touchpoints
Traditional media usage

Demographic profile

Age of consumers in the Dominican Republic
Gender of consumers in the Dominican Republic
Consumer’s level of education in the Dominican Republic
Share of consumers in the Dominican Republic in the high, middle, and low thirds of monthly household gross income
Type of households in which consumers in the Dominican Republic live
Communities where consumers live in the Dominican Republic

Consumer lifestyle

Most important aspects of life for consumers in the Dominican Republic
Top 10 interests of mobile banking users in the Dominican Republic
Top 10 hobbies and leisure activities of mobile banking users in the Dominican Republic

Consumer attitudes

Agreement with statements in the Dominican Republic
The 10 most important issues facing the Dominican Republic according to mobile banking users
Political attitudes of consumers in the Dominican Republic

Marketing touchpoints

Top 10 places where mobile banking users in the Dominican Republic have come across digital advertising in the past 4 weeks
Devices consumers in the Dominican Republic use regularly to access the internet
Social media activities in the Dominican Republic by type
Places where consumers in the Dominican Republic have come across non-digital advertising in the past 4 weeks
Type of media consumers in the Dominican Republic have been using in the past 4 weeks

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Target audience: Mobile banking users in the Dominican Republic

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