Consumers worried about inflation in Vietnam | Consumer Report

Consumer Insights report

Drawing on survey data from the Statista Consumer Insights, this report delivers a detailed understanding of Consumers worried about inflation in Vietnam, from their demographic profile and lifestyle to their consumer behavior and media preferences.

It examines Consumers worried about inflation in Vietnam across Gen Z, Millennials, Gen X, and Baby Boomers, exploring differences in income, household composition, values, hobbies, leisure activities, and sports interests.

To understand how brands can connect with this audience, the report analyzes their media consumption and social media activity across platforms including Instagram, TikTok, YouTube, and Facebook. It also identifies the advertising most likely to get their attention. The findings are benchmarked against the average consumer, helping marketers with audience targeting and media planning.

This consumer profile also investigates how they consume, shop, eat, and drink. Segmentation into heavy and light Consumers worried about inflation in Vietnam provides a more nuanced view of the target group, while benchmarking against the average consumer helps highlight what makes them distinctive. Their concerns around topics such as inflation, healthcare, and housing are covered alongside political attitudes and openness to new products.

All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.

Description
Content
Tables

Selected insights about Consumers worried about inflation in Vietnam:
• A significant share of consumers worried about inflation hold a bachelor's degree or equivalent
• High income households account for a notable share and middle income among consumers worried about inflation
• Inflation and cost of living are the top national concerns among this group
• A significant share of consumers worried about inflation identify as politically centrist

Management summary

Key insights

Demographic profile

Life stages
Gender
Education
Income
Household classification
Type of community
Living Situation
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sport activities
Sports followed
Pets

Consumer attitudes

Consumer attitudes
Challenges facing the country
Politics
Innovation adoption
View on the country's economic situation
View on personal economic situation
Economic concerns

Marketing touchpoints

Media usage
Social media usage
Digital advertising touchpoints
Non-digital advertising touchpoints

Demographic profile

Age of consumers in Vietnam
Gender of consumers in Vietnam
Level of education in Vietnam
Share of consumers in Vietnam in the high, middle, and low thirds of household gross income
Type of households in which consumers in Vietnam live
Communities where consumers live in Vietnam
Accommodation type and home ownership in Vietnam
LGBTQ+ status of consumers in Vietnam

Consumer lifestyle

Most important aspects of life for consumers in Vietnam
Top 10 interests of consumers worried about inflation in Vietnam
Top 10 hobbies and leisure activities of consumers worried about inflation in Vietnam
Top 10 sports activities of consumers worried about inflation in Vietnam
Top 10 sports followed by consumers worried about inflation in Vietnam
Pets living with consumers worried about inflation in Vietnam

Consumer attitudes

Agreement with statements in Vietnam
The 10 most important issues facing Vietnam according to consumers worried about inflation
Political attitudes of consumers in Vietnam
Innovation adopter types based on statements towards innovation by consumers in Vietnam
Economic situation in Vietnam as perceived by consumers worried about inflation
Perceived personal economic situation of consumers worried about inflation
Agreement with statements regarding economic concerns of consumers worried about inflation

Marketing touchpoints

Type of media consumers in Vietnam have been using in the past 4 weeks
Top 10 social networks used by consumers worried about inflation
Top 10 channels where consumers worried about inflation in Vietnam remember coming across digital advertising
Places where consumers in Vietnam have come across non-digital advertising in the past 4 weeks

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