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Soccer / football fans in China | Consumer Report
Consumer Insights report
Who are Soccer / football fans in China, what matters to them, and how can brands reach them? This consumer insights report answers these questions using survey data from the Statista Consumer Insights.
The report builds a detailed picture of Soccer / football fans in China across generations, from Gen Z to Baby Boomers. It explores their financial and household situation alongside the values, hobbies, interests, and sports that shape their lifestyles.
Beyond demographics, this consumer profile looks at how they behave in the marketplace and what their eating and drinking habits reveal about them. Heavy and light Soccer / football fans in China are analyzed separately and compared with the average consumer. The report also explores the topics occupying their minds, such as inflation, healthcare, and housing, as well as their political outlook and willingness to embrace new products.
The final section focuses on reaching this audience, examining where they spend their time across media and social platforms such as Instagram, TikTok, YouTube, and Facebook, and which types of advertising stand out to them compared with the average consumer. Marketers can use these findings for audience targeting and media planning.
All information in this report is based on our Consumer Insights Global survey with 2M+ interviews across 32 countries, updated quarterly. Get full access to unlock the complete dataset, even more detailed audience segmentation, and all underlying data points behind these insights.
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Table of contents
- Description
- Content
- Tables
Selected insights about Soccer / football fans in China:
• Bachelor's degree holders make up a significant share of Chinese soccer football fans
• Soccer football fans in China are evenly distributed across high, middle, and low income brackets
• Healthcare and social security concern a notable share of soccer football fans in China
• A significant share of soccer football fans in China identify as politically centrist
Management summary
- Key insights
- Life stages
- Gender
- Education
- Income
- Household classification
- Type of community
- Living Situation
- LGBTQ+
- Life values
- Main interests
- Hobbies & leisure activities
- Sport activities
- Sports followed
- Pets
- Consumer attitudes
- Challenges facing the country
- Politics
- Innovation adoption
- View on the country's economic situation
- View on personal economic situation
- Economic concerns
- Media usage
- Social media usage
- Digital advertising touchpoints
- Non-digital advertising touchpoints
Demographic profile
- Age of consumers in China
- Gender of consumers in China
- Level of education in China
- Share of consumers in China in the high, middle, and low thirds of household gross income
- Type of households in which consumers in China live
- Communities where consumers live in China
- Accommodation type and home ownership in China
- LGBTQ+ status of consumers in China
- Most important aspects of life for consumers in China
- Top 10 interests of soccer / football fans in China
- Top 10 hobbies and leisure activities of soccer / football fans in China
- Top 10 sports activities of soccer / football fans in China
- Top 10 sports followed by soccer / football fans in China
- Pets living with soccer / football fans in China
- Agreement with statements in China
- The 10 most important issues facing China according to soccer / football fans
- Political attitudes of consumers in China
- Innovation adopter types based on statements towards innovation by consumers in China
- Economic situation in China as perceived by soccer / football fans
- Perceived personal economic situation of soccer / football fans
- Agreement with statements regarding economic concerns of soccer / football fans
- Type of media consumers in China have been using in the past 4 weeks
- Top 10 social networks used by soccer / football fans
- Top 10 channels where soccer / football fans in China remember coming across digital advertising
- Places where consumers in China have come across non-digital advertising in the past 4 weeks
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