Daily newspapers: Daily Sun readers in South Africa

Consumer Insights report

This report offers the reader a comprehensive overview of Daily Sun readers in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Daily Sun readers in South Africa (''brand users'') against South African readers of daily newspapers in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: Daily Sun readers in South Africa

  • 48% of Daily Sun readers are Millennials
  • Daily Sun has more male than female readers
  • Consumers with a high income make up 37% of Daily Sun readers
  • 23% of Daily Sun readers live in medium-sized towns
  • Being successful is more important to Daily Sun readers than to other readers of daily newspapers

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