Digital music: Stingray Music in Canada 2022 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of Stingray Music in Canada against all other consumers in the same category (in this case digital music), and the overall onliners in Canada.

Digital music
Digital music providers offer services to stream or download music online. Analyses in this report are based on respondents' answers to the question "Which of these providers have you bought music downloads or streaming services from in the past 12 months?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used digital music providers in Canada
• Gender
• Age
• Household size
• Community
• Age of consumers in Canada
• Share of consumers in Canada in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Canada live
• Communities in Canada where consumers live

• Agreement with statements in Canada
• Top 10 hobbies and interests of Stingray Music customers in Canada
• Agreement with statements on innovation by consumers in Canada
• Most important aspects of life for consumers in Canada

• Type of device consumers in Canada use regularly to access the internet
• Social media activities in Canada by type
• Type of media, consumers in Canada have been using in the past 4 weeks
• Top 10 places where Stingray Music customers in Canada have seen adverts in the past 4 weeks