Car sharing: Amovens in Spain 2021 Brand Report

Within the charts of this report, you will be able to benchmark the results for customers of Amovens in Spain against all other consumers in the same category (in this case car sharing), and the overall onliners in Spain.

Car sharing providers
Car sharing providers are platforms that enable the spontaneous booking via a website or app of a publicly parked car to drive for short periods of time. Analyses in this report are based on respondents' answers to the question "Which of these car sharing providers have you used in the past 12 months?".

Overview

• Introduction
• Key findings

• Brand usage
• General demographics
• Life stages
• Income
• Household classification
• Type of community

• Attitudes
• Hobbies & Interests
• Attitudes towards innovation
• Life values

• Internet usage by device
• Social media usage
• Media usage
• Advertising touchpoints

• Global Consumer Survey
• Methodology
• Authors

Demographic Profile

• Top 10 most used car sharing providers in Spain
• Gender
• Age
• Household size
• Community
• Age of consumers in Spain
• Share of consumers in Spain in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Spain live
• Communities in Spain where consumers live

• Agreement with statements in Spain
• Top 10 hobbies and interests of Amovens customers in Spain
• Agreement with statements on innovation by consumers in Spain
• Most important aspects of life for consumers in Spain

• Type of device consumers in Spain use regularly to access the internet
• Social media activities in Spain by type
• Type of media, consumers in Spain have been using in the past 4 weeks
• Top 10 places where Amovens customers in Spain have seen adverts in the past 4 weeks