Leading tools and/or platforms used for email marketing according to marketers in English-speaking markets worldwide as of January 2025

As of early 2025, approximately ** percent of marketing professionals surveyed in Australia, Canada, Ireland, the United Kingdom, and the United States reported using Mailchimp for email marketing purposes. Other email service providers (ESPs) included Salesforce Marketing Cloud and Hubspot, cited by ** and ** percent of respondents, respectively. According to the same study, interest- and engagement-based tactics ranked among the most effective email marketing segmentation strategies for marketers in English-speaking economies.