Development of gross advertising spend for out-of-home advertising in Germany from December 2020 to August 2026 (in million euros)

Gross revenue from out-of-home advertising in Germany amounted to around *** million euros in August 2026. This means out-of-home advertising revenue increased by about *** percent compared with the same month of the previous year. The value in June 2026 is the highest recorded in the reported period.

The medium out-of-home advertising

In 2025, the gross advertising revenues of the out-of-home segment in Germany amounted to around *** billion euros. Out-of-home advertising thus accounted for about *** percent of the market share of gross advertising investments in Germany. The largest segment by a clear margin was television advertising, which accounted for almost ******** of revenues, followed by newspapers.

What happens next?

The net advertising revenues of out-of-home advertising amounted to around *** billion euros in 2024, nearly returning to the pre-pandemic level. PwC forecasts a slight increase to more than *** billion euros by 2029, with more than ******** of that coming from digital revenues.