In the financial year 2025, Tata Motors dominated the domestic commercial vehicle market across India with a share of around percent. In 2024, the company had an overall revenue of around 4.4 trillion Indian rupees. Commercial vehicle sales had been on an inline across the south Asian country for a few years. From mid-2019, however, the automotive industry’s slowdown has affected the sales and production alike.
BS VI standards
The Bharat stage emission standards (BSES) are emission standards that the Indian government regulates to keep the output of air pollutants from combustion and spark ignition engines in check. The Central Pollution Control Board determines the limits and time of implementation of these standards. From April 2020, BS VI norms were estimated to be implemented across the country, as a replacement to the existing BS III standards that were implemented in October 2010. The emission limits for light and heavy commercial vehicles were estimated to be 0.63 and 1.5 grams per kilometer respectively.
New models
Commercial vehicle manufacturers revealed new models complying with the BS VI standards to reinstate a growth in sales volumes. Tata Motors, the leading manufacturer, announced a product offensive for 2020. Similarly, Volvo Eicher Commercial Vehicles also announced a ‘Smart Trucks’ initiative to gain a competitive edge. The emission standards have affected the commercial vehicles market significantly. Manufacturers not only aimed for cleaner vehicles but redesigned their vehicles and vamped up the entire product line, making the outlook for the industry presumably very positive.