Apart from being the
most-followed person on Instagram, Cristiano Ronaldo is also the most-followed person on Facebook with over 122 million subscribers to his Facebook page in January 2023. Only Facebook itself and tech conglomerate Samsung had more followers on the social network. Ronaldo’s position in the ranking is even more impressive given that the list of most popular fan pages on Facebook is dominated by global brands rather than individual celebrities.
Social media advertising
Brand presence on social media is a serious business.
Social media advertising revenues was the strongest-growing ad category in the United States in 2020 and 2021.
As
social networks are a significant traffic generator for retail sites in the United States, it is no wonder that brands and retailers are particularly keen to invest in social media advertising.
Facebook is also the digital channel with the most influence on purchasing decisions according to internet users in the United States, ranking ahead of YouTube and Instagram.
Facebook advertising
Facebook advertising influence extends beyond social media – the company consistently ranks among the
U.S. media companies with the biggest advertising revenues. Google is the only digital competitor with more ad revenue, but Facebook ranks miles ahead of traditional media juggernauts such as Disney, Fox, and Viacom.