Out-of-home (OOH) advertising revenue in the United States from 2008 to 2025 (in billion U.S. dollars)

In 2025, out-of-home (OOH) advertising revenue in the United States grew by around *** percent to approximately **** billion U.S. dollars. That was a record-breaking result, according to the source.

OOH's fastest-growing segment

The unprecedented ad spending seen in 2025 results in no small part from the ever-expanding digital segment of the outdoor advertising industry, known as digital out-of-home (DOOH). While OOH as a whole increased by less than  **** percent, DOOH ad revenue's growth rate in the U.S. reached 10.5 percent in 2025.

How big is DOOH in the U.S.?

In 2026, around **** percent of the U.S. total OOH ad revenues came from digital displays, up from ** percent two years before. Therefore, it was estimated that DOOH ad spending in the U.S. exceeded *********** dollars in 2025. The figures indicate a strong expanding trend, allied with room for further growth.