Sales market share of the United States alcohol industry from 2000 to 2025, by beverage

In 2024, beer accounted for an estimated ** percent of the U.S. alcohol industry market. Wine's share of the market declined to its lowest level in decades in that year.

Alcoholic beverage sales in the U.S.

Sales numbers of alcoholic beverages in the U.S. had been increasing for years prior to the COVID-19 pandemic. From 2022, the market recovered from the previous year's decline as on-premise sales returned again. Supplier gross revenue was highest in the spirits segment, rivaled only by the beer segment. 

Leading beer brands

With sales of nearly ***** billion U.S. dollars, Bud was the leading brand of beer in the United States. Introduced in 1982, Bud Light is one of the world’s top-selling light beer lagers. Top competitor Michelob ranked second with roughly *** billion dollars in sales that year.