Leading reasons to consume media in China as of May 2025

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Release date

July 2025

Region

China

Survey time period

May 8 to 30, 2025

Number of respondents

3,373 respondents

Age group

16 years and older

Special properties

up to three answers were allowed

Method of interview

Online survey

Supplementary notes

Survey question: “What are your reasons for consuming media? (choose up to 3 of the most relevant answers)” 

Citation formats

Media consumption reasons in China 2025

Published by Statista Research Department, Sep 29, 2025

According to a survey conducted by Rakuten Insight in China in May 2025, around ** percent of media consumers used media as a form of entertainment. In comparison, only ** percent of respondents consumed media for business opportunities or to make money. 

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