Value of transactions with card-linked and non-card-linked wallets in online shopping in Italy in 2023, with a forecast for 2028

Digital wallets are expected to process nearly ** billion U.S. dollars of online shppping transactions in Italy by 2028. This is according to hybrid research released in 2024, which - depending on the country - either used database modeling or data acquired via a consumer survey. Wallets ranked relatively high among Italy's most-used payment methods when shopping online. Indeed, more than ** percent of Gen Z in Italy preferred mobile payments to other payment methods when ordering online.