Perception of business-to-business (B2B) advertising among decision makers worldwide as of May 2024

During a 2024 survey of business decision makers carried out of LinkedIn, 64 percent of respondents stated that they 'somewhat often' or 'not often' saw business-to-business (B2) advertising that was humorous. On the other hand, 55 percent said that they 'very often' saw B2B ads that had a clear message.