Types of content used in finalizing B2B purchase decisions in the U.S. in 2024

A survey conducted in 2024 in the United States shows what types of contents are the most compelling for the business to reach a decision when finalizing a purchase. Online reviews are the most impacting, at almost ** percent, followed by supplier websites and industry forms at *** percent each. Long form videos are the least compelling for the business when finalizing a purchase, at less than *** percent.