Skip to main content

Leading reasons why enterprise business-to-business (B2B) content marketers did not use generative artificial intelligence (GenAI) tools worldwide as of August 2024

Top reasons why B2B content marketers did not use generative AI tools worldwide 2024

Last update: Aug 25, 2025

Region: Worldwide

Statista Research Department

Survey time period: June 25 to August 16 2024

REPORT_DATA_PROBLEMREPORT_PROBLEM_LINK_TEXTORCOPYRIGHT_INFRINGEMENT_LINK_TEXT

Related insights

  1. Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (GenAI) tools worldwide as of August 2024
  2. Percentage of organizations with guidelines in place for generative artificial intelligence (GenAI) tools according to business-to-business (B2B) content marketers worldwide as of August 2024
  3. Leading tasks enterprise business-to-business (B2B) content marketers outsourced to generative artificial intelligence (AI) tools worldwide as of July 2023
  4. When business-to-business (B2B) marketers from the United States last bought or contracted a new generative artificial intelligence (GenAI) tool for application to enterprise software as of June 2025
  5. Leading concerns business-to-business (B2B) marketers had about using generative artificial intelligence (GenAI) in the United States of June 2025
  6. Leading uses of generative artificial intelligence (GenAI) for content tasks among marketers in the United States as of May 2024
  7. Use of gen AI in commercial process of B2B businesses worldwide in 2025
  8. Leading challenges of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024
  9. Organizations' status regarding the adoption of generative artificial intelligence (GenAI) according to marketers worldwide as of October 2024
  10. Biggest challenges to organizations' usage of generative artificial intelligence (GenAI) in marketing over the following two years according to marketers worldwide as of October 2024
  11. Leading uses of artificial intelligence (AI) in the thought leadership process among business-to-business (B2B) marketers worldwide as of March 2026
  12. Percentage of business-to-business (B2B) technology marketers frequently using artificial intelligence (AI) for content creation worldwide in 2024 and 2025
  13. Level of usage of generative AI (GenAI) among communications and marcomm professionals in the United States and Canada as of November 2024
  14. Main reasons for not using generative artificial intelligence products in China as of May 2024
  15. Leading benefits of using generative artificial intelligence (GenAI) for social media marketing according to marketers worldwide as of May 2024
  16. Marketing areas where generative artificial intelligence (GenAI) was used worldwide as of November 2025
  17. Most effective applications of artificial intelligence (AI) in marketing automation according to business-to-business (B2B) marketers worldwide as of February 2025
  18. Performance of content created using generative artificial intelligence (GenAI) compared to manually created content according to marketers worldwide as of December 2024
  19. Leading barriers preventing broader generative artificial intelligence (GenAI) adoption in marketing workflows worldwide as of November 2025
  20. Leading benefits of using generative AI for social media marketing worldwide as of May 2024
  21. Leading reasons for not using generative artificial intelligence (GenAI) services in Australia as of February 2024
  22. Leading generative artificial intelligence (AI) use cases with the highest estimated impact among marketers worldwide as of May 2023
  23. Biggest barriers to generative artificial intelligence (GenAI) adoption in retail media programs according to marketers in the United States as of November 2025
  24. Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024
  25. Marketing purposes for which professionals are using generative artificial intelligence (AI) in the United States as of March 2023
  26. Share of marketers using artificial intelligence (AI) in business-to-business (B2B) influencer marketing in the United States as of September 2024
  27. Small businesses' leading plans to use artificial intelligence (AI) for marketing in 2025 worldwide as of December 2024
  28. Leading uses of artificial intelligence (AI) tools among content marketers in the United States as of December 2025
  29. Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024
  30. Leading retail media areas in which marketers used or planned to use generative artificial intelligence (GenAI) in the United States as of November 2025
  31. What AI Can't Do in B2B Content Marketing (Yet)
  32. Generative AI in marketing - statistics & facts
  33. 3 in 4 (Content) Marketers See AI as an Opportunity
  34. Content Marketers Embrace AI in Content Creation
  35. Social media and artificial intelligence (AI) - statistics & facts
  36. Perception of generative artificial intelligence (AI) use in advertising in the United States – statistics & facts
  37. B2B advertising and marketing in the United States — statistics & facts
  38. Content marketing – statistics & facts
  39. Generative artificial intelligence (AI) in business - statistics & facts
  40. Artificial intelligence (AI) use in marketing - statistics & facts
  41. AI use in media and entertainment - statistics & facts
  42. Artificial intelligence (AI) use in marketing in the United States – statistics & facts
  43. AI-generated online content (AIGC) - statistics & facts
  44. Generative artificial intelligence (AI) in business
  45. Perception of generative artificial intelligence (AI) use in advertising in the United States
  46. Generative AI and advertising agencies worldwide - statistics & facts
  47. Content marketing worldwide
  48. AI usage in marketing in India - statistics & facts
  49. Generative artificial intelligence (AI) - statistics & facts
  50. Marketing in the United States – statistics & facts
You need a Statista Account for unlimited access.
  • Immediate access to 1m+ statistics
  • Incl. source references
  • Download as PNG, PDF, XLS, PPT
Compare Plans
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch