Leading reasons brands would not be willing to use Apple Vision Pro for marketing in France as of February 2024

During a survey conducted among business owners in France in February 2024, ***** percent of respondents who said they were not planning to invest in marketing experiences within Apple Vision Pro said this was due to them not being interested in creating immersive experiences. This was followed by another ***** percent of respondents mentioning the lack of resources and competence.

Apple Vision Pro was released in February 2024, a headset that has been defined as a spatial computing device by the company.