What do you rely on when measuring the success of your content marketing activities?

Measurement of content marketing activities of B2B companies in the GSA region 2024

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Last update: Jul 29, 2025

Regions: Austria, Germany, Switzerland

Survey time period: November 24 to December 11, 2024

In 2024, around percent of B2B companies in the GSA region (Germany, Switzerland, and Austria) said the main indicator of content marketing success for them were various social media analytics metrics. percent of companies looked at website engagement.

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