Leading risks generative artificial intelligence (genAI) posed to public relations (PR) according to PR professionals using AI worldwide as of December 2025

A late 2025 global survey asked public relations (PR) professionals already deploying AI at work to select options they deemed to be risks that generative artificial intelligence (genAI) posed to their profession. Approximately ** percent mentioned younger or newer PRs not learning the profession's principles and relying too heavily on such tools. PR people using unscrutinized AI output and lowering the quality of conversations ranked second, chosen by ** percent of respondents.