As of the second quarter of 2025, WhatsApp was by far the most used and favorite social media platform in Colombia. More than **** percent of the country's internet users used the instant messaging app, while networks like Facebook and Instagram followed were used by around **** percent and **** percent of online audiences, respectively. TikTok was accessed by around **** percent of users.
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DataReportal, & Hootsuite, & We Are Social. (November 8, 2025). Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach [Graph]. In Statista. Retrieved September 19, 2026, from https://www-statista-com.libproxy.pcc.edu/statistics/1323527/social-networks-penetration-colombia/?locale=en
DataReportal, und Hootsuite, und We Are Social. "Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach." Chart. November 8, 2025. Statista. Accessed September 19, 2026. https://www-statista-com.libproxy.pcc.edu/statistics/1323527/social-networks-penetration-colombia/?locale=en
DataReportal, Hootsuite, We Are Social. (2025). Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach. Statista. Statista Inc.. Accessed: September 19, 2026. https://www-statista-com.libproxy.pcc.edu/statistics/1323527/social-networks-penetration-colombia/?locale=en
DataReportal, and Hootsuite, and We Are Social. "Most Popular Social Media Platforms in Colombia as of 2nd Quarter 2025, by Usage Reach." Statista, Statista Inc., 8 Nov 2025, https://www-statista-com.libproxy.pcc.edu/statistics/1323527/social-networks-penetration-colombia/?locale=en
DataReportal & Hootsuite & We Are Social, Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach Statista, https://www-statista-com.libproxy.pcc.edu/statistics/1323527/social-networks-penetration-colombia/?locale=en (last visited September 19, 2026)
Most popular social media platforms in Colombia as of 2nd quarter 2025, by usage reach [Graph], DataReportal, & Hootsuite, & We Are Social, November 8, 2025. [Online]. Available: https://www-statista-com.libproxy.pcc.edu/statistics/1323527/social-networks-penetration-colombia/?locale=en
