Reasons for subscribing to SvoD streaming service providers among users in Vietnam as of May 2026

According to a survey on subscription video-on-demand (SvoD) conducted by Rakuten Insight in 2026 in Vietnam, content variety was the leading reason for subscribing to SvoD services among Vietnamese subscribers, as stated by ** percent of the respondents. Meanwhile, ** percent of them stated that they subscribed to these services because it was affordable.