Number of times per week mobile iOS users in the United States first engage with selected social apps when picking up their devices as of July 2023, by generation

According to a July 2023 study of mobile iOS users in the United States, when picking up their mobile device, the Messages app was used first *** times in a week by participants identified in the millennials generation, and ** times by Gen Z participants. Snapchat was the app Gen Z users picked up first the most, after their regular messaging app. Additionally, the Threads app was opened less than ** times per week when users first engaged with their smartphones.