Number of active buyers on Allegro in Poland from 2017 to 2025 (in millions)

Number of active buyers on Allegro in Poland 2017-2025

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Last update: Aug 20, 2026

Region: Poland

Survey time period: 2017 to 2025

The number of active shoppers on the Polish Allegro marketplace systematically increased during the period. In 2025, Allegro reached nearly million active buyers.

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