Most popular beauty YouTubers in South Korea as of January 2025, by number of subscribers (in millions)

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Release date

January 2025

Region

South Korea

Survey time period

January 2, 2025

Supplementary notes

The source does not give a publication date, the date used here is the date of data access.

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Most popular K-beauty YouTubers 2025, by subscription

Published by Statista Research Department, Jan 2, 2025

In January 2025, PONY Syndrome was the most popular beauty YouTuber in South Korea, with around **** million subscribers. PONY used to be a beauty blogger and was the makeup artist of CL from the girl group 2NE1. All following channels had a large gap in their YouTube follower count. YouTubers are uploading videos about tutorials or reviews related to cosmetics or beauty care.

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Popularity of South Korean beauty products worldwideCosmetics market in South Korea Tourism industry in South KoreaMusic industry in South Korea Skin care market in South Korea
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