Influencing factors for purchasing smart speakers in the Philippines as of December 2023

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Release date

January 2024

Region

Philippines

Survey time period

December 7 to 31, 2023

Number of respondents

3,384 respondents

Age group

16 years and older

Special properties

among those who own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: 'What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."

Citation formats

Reasons for purchasing smart speakers Philippines 2023

Published by Thuy D., Jan 31, 2024
According to a survey conducted by Rakuten Insight, about ** percent of the respondents in the Philippines said they purchased a smart speaker for the convenience of controlling their music player without being physically on their device. Only **** percent said they bought a smart speaker as a status symbol.
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