Most popular hotel booking platforms among young people in their 20s in South Korea as of July 2018

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Release date

November 2018

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.

Citation formats

Most popular hotel booking platforms by young people South Korea 2018

Published by Statista Research Department, Jul 19, 2019
According to the survey, Yanolja was the most popular hotel metasearch engine among young people in their *** in South Korea with *** brand power index (BPI) points in 2018. The second popular hotel metasearch engine in South Korea was Yeogieottae with *** points.
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