In the fiscal year ended in March 2025, VF Corporation's The North Face Brand saw a percent growth in revenues in the Asia Pacific region, marking a substantial increase compared to the previous year. Globally the company's brand experienced a sales increase of percent.
The North Face
Founded in 1968, the United States-based The North Face specializes in outdoor performance products, ranging from outdoor sports apparel and fashion items to sporting goods. The company was bought by VF Corporation in 2000, which owns other iconic brands, such as Vans, Timberland, and Supreme. The corporation’s outdoor segment is the largest segment in terms of worldwide profits. The same segment generated over billion U.S. dollars’ worth of global annual revenue for the past three years.
Fierce competition
In terms of global revenue, VF Corporation was among the top sportswear and sporting goods companies worldwide. The company stood in third place, between adidas and Puma, which are both well-known athletic apparel brands based in Germany.