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Which products from franchise brands does your child own? This means well-known brands, such as from Frozen, Star Wars, Bob the Builder or Spider-Man?

Ownership of franchise toys in the U.S. 2018

Last update: Feb 26, 2019

Region: United States of America

Statista Research Department

Survey time period: April 24 to 30, 2018

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Related insights

  1. Do you currently own any Star Wars toys?
  2. Do you pay attention to trends/franchises when choosing toys? This means well-known brands, such as Frozen, Star Wars, Bob the Builder or Spider-Man.
  3. From which of these manufacturers/brands of models, building and construction toys does your child or your children own toys?
  4. From which of the following doll and stuffed animal manufacturers and brands does your child / do your children own toys?
  5. From which of these manufacturers/brands of toy figures and worlds does your child / do your children own toys?
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  8. Do you currently own any Star Wars memorabilia?
  9. From which of these manufacturers or brands of electronic toys does your child or do your children own toys?
  10. From which of the following card and board game manufacturers does your child / do your children own games?
  11. Have you ever purchased products that partner with the Star Wars franchise?
  12. For which of these manufacturers/brands of toy figures and worlds are you at least familiar with the name?
  13. For which of these manufacturers/brands of dolls and stuffed animals are you at least familiar with the name?
  14. For which manufacturers/brands of electronic toys are you at least familiar with the name? This means radio devices, electronic pets, etc. This is not about smartphones or televisions.
  15. Which of these classic board games do you have at home?
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  19. Where have you bought second-hand toys?
  20. At which of these (online) toy stores do you buy toys at least occasionally?
  21. Share of consumers who would buy selected Star Wars branded products in the United States as of December 2017
  22. For which of these manufacturers/brands of models, building and construction toys are you at least familiar with the name?
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  24. How many board games do you own at home in total? If you are not sure, please estimate.
  25. Are you more likely to buy toys online or in store?
  26. Who buys toys and games to your child?
  27. For which of these manufacturers of card and board games are you at least familiar with the name?
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  30. What is available for your children to play with in your household?
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