The eCommerce market segment Beauty, Health, Personal & Household Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
Citation formats
Revenue in the beauty care segment of the e-commerce market United States 2017-2027
The revenue in the beauty care segment of the e-commerce market in the United States was forecast to continuously increase between 2024 and 2027 by in total ************ U.S. dollars (+***** percent). After the ***** consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2027. Notably, the revenue of the beauty care segment of the e-commerce market was continuously increasing over the past years. Find further similar statistics about the beauty care segment of the e-commerce market in countries or regions like Japan, Russia, and Indonesia.
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Statista. (July 24, 2023). Revenue in the beauty care segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 09, 2026, from https://www-statista-com.libproxy.pcc.edu/forecasts/1437550/revenue-beauty-care-beauty-health-personal-household-care-market-united-states/
Statista. "Revenue in the beauty care segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars)." Chart. July 24, 2023. Statista. Accessed October 09, 2026. https://www-statista-com.libproxy.pcc.edu/forecasts/1437550/revenue-beauty-care-beauty-health-personal-household-care-market-united-states/
Statista. (2023). Revenue in the beauty care segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 09, 2026. https://www-statista-com.libproxy.pcc.edu/forecasts/1437550/revenue-beauty-care-beauty-health-personal-household-care-market-united-states/
Statista. "Revenue in The Beauty Care Segment of The E-commerce Market United States from 2017 to 2027 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Jul 2023, https://www-statista-com.libproxy.pcc.edu/forecasts/1437550/revenue-beauty-care-beauty-health-personal-household-care-market-united-states/
Statista, Revenue in the beauty care segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars) Statista, https://www-statista-com.libproxy.pcc.edu/forecasts/1437550/revenue-beauty-care-beauty-health-personal-household-care-market-united-states/ (last visited October 09, 2026)
Revenue in the beauty care segment of the e-commerce market United States from 2017 to 2027 (in billion U.S. dollars) [Graph], Statista, July 24, 2023. [Online]. Available: https://www-statista-com.libproxy.pcc.edu/forecasts/1437550/revenue-beauty-care-beauty-health-personal-household-care-market-united-states/