innocent brand profile UK 2024| Statista

innocent brand awareness, usage, popularity, loyalty, and buzz among milk alternative drinkers in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

841 respondents

Age group

18-64 years

Special properties

respondents who drink milk alternatives

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to oat milk, which of the following brands do you like?
Brand usage: When it comes to oat milk, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to oat milk, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of innocent in the UK?
When it comes to milk alternative drinkers, brand awareness of innocent is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is innocent in the UK?
In total, *** of UK milk alternative drinkers say they like innocent.

What is the usage share of innocent in the UK?
All in all, *** of milk alternative drinkers in the UK use innocent.

How loyal are the drinkers of innocent?
Around *** of milk alternative drinkers in the UK say they are likely to use innocent again.

What's the buzz around innocent in the UK?
In ************, about *** of UK milk alternative drinkers had heard about innocent in the media, on social media, or in advertising over the past three months.

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