Vrbo brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the United States in 2025

How high is the brand awareness of Vrbo in the United States?
When it comes to travel portal users, brand awareness of Vrbo is at ** % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Vrbo in the United States?
In total, ** % of U.S. travel portal users say they like Vrbo.

What is the usage share of Vrbo in the United States?
All in all,  * % of travel portal users in the United States use Vrbo.

How loyal are the users of Vrbo?
Around  * % of travel portal users in the United States say they are likely to use Vrbo again.

What's the buzz around Vrbo in the United States?
In 2025, about ** % of U.S. travel portal users had heard about Vrbo in the media, on social media, or in advertising over the past three months.

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