Virtual Reality Has Yet to Make a Big Impression

As Google’s developer conference I/O 2017 is about to kick off, rumor has it that the company might show off a new virtual reality headset at the event. The rumored headset reportedly won’t require a PC or a smartphone and is described as featuring “cutting-edge” technology.

So far, virtual reality has not lived up to the hype that surrounded the technology in recent years. Despite several headsets finally hitting the market in 2016, the consumer response to VR devices has been tepid at best.

According to Nielsen’s latest Games 360 report, very few Americans are seriously considering buying a VR headset. The reasons for the lack of interest are summed up by a separate study by Thrive Analytics, which finds that many consumers simply aren’t interested in virtual reality.