Email Marketing

How Often Do You Check Your Inbox?

In the fast moving online world emailing almost seems old fashioned. However the electronic mail has become a mainstay and is also still very relevant when it comes to marketing products to consumers. According to data recently compiled by Magnetic, 44 percent of people in the United States and Canada checked their personal email one to three times a day.

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This chart shows the frequency of checking personal emails a day in North America

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Consumer perception of email marketing frequency in the United Stated as of July 2022
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How often do you normally check your work email outside of normal working hours?
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Consumer perception of direct mail frequency in the United States as of August 2024
Share of adults in the United States using selected e-mail services from January 2023 to July 2024, by frequency
Marketing e-mail mean unique open rates in Canada from 2013 to 2018
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How often do you view the following accounts?

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