Smart assistants

Amazon's Alexa Is a Fast Learner

Amazon’s Echo devices featuring the company’s smart voice assistant Alexa have proven very popular since their (limited) release in November 2014. Consumers appear to like the idea of having a voice assistant in their homes, be it to control smart home devices, manage shopping lists or crack a joke every once in a while.

And while Alexa’s capabilities are still limited, “she” appears to be a fast learner. Last week, Amazon announced that developers have built more than 15,000 skills to date, more than tripling Alexa’s capabilities since November 2016.

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This chart shows how many third-party skills are available for Amazon's smart assistant Alexa.

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Smart speaker unit shipments worldwide from 3rd quarter 2016 to 1st quarter 2022, by vendor (in millions)
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Which of these functions of Alexa do you use on a regular basis?
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How satisfied are you generally with the range of functions of Alexa?
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Share of consumers creating shopping lists with voice assistants in the United States from November 2021 to May 2022
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Most popular virtual assistants among voice shoppers in the United States as of 2021
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Leading voice assistant platforms used by brands to implement voice-enabled technology in the United States as of March 2019

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