Premium Seats at Premium Events = Premium Prices

When Super Bowl LI kicks off on Sunday, only a small fraction of those who are going to be watching will be so lucky as to be inside the NRG Stadium in Houston. With secondary market ticket prices starting at around $2,000, attending the game is not exactly a cheap affair. But make no mistake, it doesn’t take the secondary market to spend this kind of money to attend a sporting event.

As our chart illustrates, premium tickets for premium sporting events easily break an average fan’s annual ticket budget. According to Statista’s Digital Market Outlook, an average attendee of sporting events in the United States, one who ordered at least one ticket online, spent an average of $224 on online ticket purchases in 2016.

To find out more about the growing online ticketing, please refer to our complimentary market report “eServices: Event Tickets”.