Social Media
Pinterest: Shoppers' Social Media Platform Of Choice
When it comes to shopping via social media, which platforms do U.S. users most depend on? According to a report from KPCB, Pinterest is shoppers' social media platform of choice with 55 percent of its users utilizing it for finding/shopping for products in 2016. For Facebook and Instagram, that figure is just 12 percent.
Description
This chart shows the percentage of U.S. users on each platform utilizing it for finding/shopping for products in 2016.
Social media platforms used for purchases in the United States as of April 2021
Leading social media platforms for product discovery in Brazil in 2025
Percentage of online shoppers using social media platforms as information sources for buying decisions in the United States in 2021, by generation
Social media platforms used for shopping among Gen Z consumers in the United States in 2025
Expected use of social media in holiday shopping in the United States from 2011 to 2025
Preferred platform for shopping on social media in India as of February 2025
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